Agency time tracking and capacity planning your whole team will actually use

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Start a timer and Toggl connects every brief, revision, client call and production task to its billable value, delivery cost and margin. Then plan the next campaign against the creative capacity you actually have — no tool switching.

Trusted by 70,000+ companies

Used by design, branding, advertising and marketing agencies from 1 to 1000+ people

Managing a large team?

Easy, fuss-free onboarding

Instant setup, intuitive one-click time tracking and privacy-first approach to make it a breeze to get the whole team on board.

Multi-platform time tracking that fits into your workflow

Track time from inside other tools, whether Google Suite or Jira, from your desktop, your phone, or the web.

GDPR-compliant and committed to employee privacy

Toggl is compliant with the latest GDPR regulatory developments and takes a hard stance against employee surveillance

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Still unsure how it works?

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Capture every billable hour, catch scope creep, and see which clients are profitable

Another revision, an urgent resize, three Slack questions, and one "small" change can quickly erase the project margin.

Yet the studio still can’t see which accounts are overserviced, whether deadlines are realistic, or who can take the next brief.

Track work without interrupting it

Track any client, project, or task from web, desktop, mobile, or the browser extension – or turn Google and Outlook calendar events into time logs.
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Use desktop auto-tracking to create a private activity timeline, giving you accurate records without surveillance or constant timesheet admin.

"My contractors were able to pick it up in a couple of minutes. I’ve used tools in the past where they’d always email me with questions and struggle — with Toggl it just works. It’s not a hassle.”

— Thomas Unsworth, Founder, Launch Web Design

See when revisions, retainers and fixed-fee work stop paying

Set billable rates and labor costs to see revenue, cost, and margin by client or project. Compare tracked time with estimates and monitor budget use in project dashboards.
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Time-estimate and fixed-fee alerts flag overruns early, leaving time to adjust scope, reassign work, or raise a change order.

"We never over-scope because we own the scope and fulfill it.”

— Marek Šolc, CFO, Lighting Beetle

Give clients visibility and build trust

Each time entry includes a description, task, and client. Filter reports by client, period, or project, and round time to your billing increment.
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Share reports or invite clients as Guests to view their projects. Timesheet approvals ensure nothing is billed without review.

"Time tracking brought transparency and trust into the relationship with our clients.”

— Dominika Babulicová, Marketing Manager, Lighting Beetle

Plan and run campaigns, not just timers

Break down briefs into tasks with owners, estimates and due dates, set statuses that match how work moves from concept through revisions to delivery, and pin the client-facing dates as milestones.

Deliver work profitably
Built for how creative agencies actually work
Automatic and one-click time tracking

Start a timer from a task or track from the browser extension, web, desktop, or mobile app. Use private desktop activity tracking and calendar integrations to capture work that might otherwise go unrecorded.

Fixed-fee, retainer and hourly profitability

Track billable value and delivery cost against the agreed fee or hourly rate. See when an account is consuming more senior time, revisions or production effort than it can support.

Different rates for different layers

Set rates by workspace, person, project or project member, so an art director, junior designer, strategist and freelancer can carry the right value on the same client account.

Project health and budget alerts.

Compare estimates with tracked time, monitor forecasts from the project dashboard, and notify the right person when a time estimate or fixed-fee threshold is reached.

Client-ready reporting and approvals.

Filter and round reports, export them as PDFs, and approve weekly timesheets before billing. Give clients project-only Guest access when they need ongoing visibility.

Estimates based on real creative work.

Compare the planned and actual hours behind discovery, concepts, revisions, production and account management. Use the evidence to quote the next similar brief.

Capacity and utilization

Use the Timeline to see forward-looking availability and the Utilization report to see how much available time became billable work. Spot overbooking, idle capacity and burnout risk without a resourcing spreadsheet.

Repeatable campaigns and retainers

Turn a successful delivery structure into a project template or recurring project. Keep tasks, milestones, assignments, rates and fixed-fee setup consistent across periods.

Creative workflow integrations

Turn Google Calendar or Outlook events into time logs, sync projects and tasks from Asana, connect Jira where development is part of delivery, and track from supported web tools through the browser extension.

One source of truth for every creative team

Independent creatives and boutique studios
Toggl captures the client hours, applies the right rate and turns the work into a professional report. Start free with time tracking, tasks and Board planning; add billable rates, budgets and profitability as the studio grows.
Client-service creative agencies
See project margin, utilization and capacity per client and person without stitching together a time tracker, resourcing sheet and reporting tool. Approvals keep billing data clean, while Timeline shows whether the agency can accept the next campaign.
In-house brand and creative teams
Your team may not invoice external clients, but every campaign still consumes a budget and competes for limited creative capacity. Attribute time to departments, campaigns and request types, show stakeholders what the work required, and use actual effort to make the case for priorities, contractors or headcount.

FAQs

What's the best time tracking software for agencies?

The best fit ties tracked hours to billable value, margin, and capacity per client, and it's low-friction enough that freelancers and creatives actually use it. Toggl turns one-click tracking into utilisation and profitability, so you see which accounts pay and who can take the next brief.

How do creative agencies track billable hours?

Track any client, project, or task from the tool your team already works in, or turn calendar events into entries so client calls and reviews count. Each entry carries a client, project, and description, so the billable record builds as the work happens instead of on Friday.

Can Toggl handle both hourly and fixed-fee creative work?

Yes. Use billable rates for hourly projects or set a fixed fee for budget-based work. Toggl compares tracked effort and delivery cost with the project’s revenue so you can see the resulting profit and margin.

How does Toggl help catch scope creep?

Set estimates for projects and create alerts at the percentage thresholds you choose. The project dashboard shows tracked time against the estimate, while profitability reporting shows what the extra effort is doing to margin.

Can different people have different rates on the same project?

Yes. Rates can be set at workspace, member, project or project-member level.

Will a creative team actually use it?

They can start a timer from the task or tool they are already using, track from desktop or mobile, convert calendar events into time logs, or review a private activity timeline later. There is no screenshot, keystroke or location monitoring.

Can I see who is available before accepting another campaign?

Yes. Group the Timeline by People to see each person’s capacity after their working hours, task estimates, time off, public holidays and connected-calendar commitments are taken into account.

What if our existing work is already in another tool?

Import clients, projects, tasks, time entries, members, teams and historical rate data by CSV. The importer supports common exports from Harvest, Clockify, ClickUp, Asana and Teamwork.

Do I still need a separate capacity planning and project management tool?

No. Toggl is one tool for time tracking, capacity planning, and project management. Resourcing reads from the same hours the team tracks and the same estimates in the brief, so plans are always based on reliable time data.